Beta Technologies Wayfinding
Environmental graphic design, Sign design, Wayfinding planning, Wayfinding design, Implementation oversight
BETA Technologies is a leader in the new field of electric aviation, and it’s growing fast.
The Image Farm planned and designed a sign and wayfinding system for Beta’s new offices and assembly hangar and the surrounding campus. We worked closely with the their facilities team and local sign fabricators during building construction and campus development to ensure the signs addressed immediate and future needs, met the regulations and requirements, and were ready to go for move-in day.
Beta’s ethos is straightforward and their aesthetic is minimal. Our design approach was aligned by using a singular typeface, simple layouts, and a high-contrast palette.
The South 40 campus at Burlington International Airport is partially built out so wayfinding planning and design took a phased approach. The resulting systems include detailed documentation so that they can be applied consistently over time and at other facilities.
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