Tri-Valley Transit

Brand identity, Brand development, Brand positioning, Brand strategy, Logo design, Design guidelines, Messaging, Tagline, Infographics, Illustration, Website design, Website development, Content creation, Creative direction, Integrated campaign, Direct mail, Display advertising, Environmental graphic design, Sign design, Wayfinding, Brochure design, Publication design, Print campaign, Print collateral, Print management, Photography

Tri-Valley Transit is regularly recognized for best practices in rural transit for its network of bus routes and on-demand rides.

TVT’s services enhance the economic, social, and environmental well-being of the communities they serve by providing safe, reliable, accessible, and affordable transportation for everyone. The Image Farm has played a multi-faceted role with the organization through branding, print, digital, and environmental graphics supporting several stages of growth.

Our overhaul of communication materials, information graphics, and website helped increase ridership, strengthen rider-driver interactions, and stimulate sponsorship. The strategic designs we created seamlessly transferred to a sister organization after a merger that optimized resources. We then rebranded the two organizations into a unified whole through a process that was inclusive of stakeholders and riders. The transformation has been extremely well-received by administration, staff, and riders and makes TVT readily visible out there on Vermont’s highways and back roads.

  • The Image Farm has significantly shaped the way Tri-Valley Transit communicates wayfinding, schedule information, and our brand. They excel at assimilating granular details into finished products that are clean and visually appealing.
    Mary-Claire Crogan
    Community Relations Manager, Addison Region
  • The Image Farm guided us through rebranding that brought committee members with diverse opinions to consensus. Their effort, skilled facilitation, and commitment to the branding process contributed to a unified culture across regional services.
    Mike Reiderer
    Community Relations Manager, Orange-Northern Windsor Region

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