Brand identity, Brand development, Brand positioning, Brand strategy, Logo design, Design guidelines, Messaging, Tagline, Copywriting, Infographics, Illustration, Website design, Website development, Content creation, Creative direction, Integrated campaign, Email marketing, Sign design, Publication design, Print collateral, Social media design, Social media planning

Stream Wise spans state and international borders to protect and restore waterways throughout the Lake Champlain basin.

Stream Wise encourages landowners along rivers and streams to volunteer to safeguard drinking water, foster recreational opportunities, and protect vital land and habitat. Properties are assessed for best practices and awarded when they meet Stream Wise standards. When they don’t, Stream Wise Community Partners provide recommendations and support in implementing Stream Wise principles to achieve the standard.

The Image Farm assisted with program development and created a wide-ranging bilingual branding, communication, and outreach system. Our work included brand identity and positioning, messaging, style guidelines, technical documentation, outreach materials, a social media tool kit, and a comprehensive website.

Project outcomes address two distinct audiences by supporting Stream Wise practitioners while informing and incentivizing the public. After a successful pilot season, the program quickly gained recognition among peers and popularity among landowners, shown by a 5-fold increase in community partner organizations and property assessments.

The team led a project committee of federal, state, and provincial natural resource management officials and local watershed groups through a phased-approach to develop the program and materials, all of which align with riparian buffer regulations and guidelines for Vermont, New York, and Quebec.

Community partner organizations received more interest in Stream Wise assessments than they had capacity for and now have waiting lists.
Lauren Jenness Kneen
NEIWPCC Environmental Analyst, Lake Champlain Basin Program

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