Brand identity, Brand positioning, Brand strategy, Logo design, Design guidelines, Creative direction

Artist Ed Levine spent three decades building Vermont Village: A Conversation between Art, Water and the Land, exploring humanity’s relationship with nature.

Vermont Village is an installation of dozens of eclectic structures responding to Vermont vernacular architecture. Some are perched on steep slopes, some clustered like a tight knit community, all feel right at home in the woods.

The site also features the Back River Road Residency Retreat at Ed’s former summer home. The residency provides time and space for artists to extend their work with a special emphasis on encouraging interdisciplinary activity and new conversations between artist and landscape.

The Image Farm was commissioned by the Harpo Foundation to design a logo and identity system for the opening of Vermont Village as a sculpture park and for the artist residency program. Inspired by the foundation’s mission and Ed’s work we created a set of hand-drawn logomarks that capture the effects of light and shadow and passages between interior and exterior space. We paired the rustic imagery with modern typography to reflect the property’s new purpose.

We are making progress at Back River Road and continue to love the identity you created to help make it come alive.
Julie Deamer
Executive Director, Harpo Foundation

Harpo Foundation recognizes that Back River Road sits on unceded ancestral land of the Abenaki people, and is committed to working against systems of oppression.

Need to get your message out there? We can help.

Use the form to share details about your project and we’ll be in touch asap.

Tired of forms? Send an email or call us at (802) 382-1560.