Back River Road
Brand identity, Brand positioning, Brand strategy, Logo design, Design guidelines, Creative direction
Artist Ed Levine spent three decades building Vermont Village: A Conversation between Art, Water and the Land, exploring humanity’s relationship with nature.
Vermont Village is an installation of dozens of eclectic structures responding to vernacular architecture and rural landscape. Some artwork is perched on steep slopes, some solitary, others in tight clusters, all feel one with in the woods. We were commissioned by the Harpo Foundation to create branding and wayfinding systems for the opening of the property as a public sculpture park and artist residency program.
Sculpture markers and signs pair clean, bright aluminum with rustic wood reclaimed from artwork that had given way to the Vermont weather. Site numbers correspond to a hand-illustrated map brochure that guides visitors through the trail system. Ed’s photos were UV direct-printed to show those pieces that have given way to the elements.
Inspired by the foundation’s mission, the artwork, and the land we created a set of hand-drawn logomarks that evoke light and shadow and passages between interior and exterior space. We paired the rustic imagery with modern typography to reflect the property’s new purpose.
Harpo Foundation recognizes that Back River Road sits on unceded ancestral land of the Abenaki people, and is committed to working against systems of oppression.
Need to get your message out there? We can help.
Use the form to share details about your project and we’ll be in touch asap.
Tired of forms? Send an email or call us at (802) 382-1560.